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26 Nov 2019 | 12:12 | Jan Gnapp

On the internet today, social media is very powerful. You can reach a wide range of individuals who may be interested in your charity. To reach these people you need the proper social media strategy. Here are some ways to craft the perfect social strategy that will help your charity succeed.

Have a Goal

Before you post on social media, you should have some goal in mind. For example, you might want to get X number of people to visit your blog. You need to set yourself a goal so you can use social media to reach that goal. You don’t want to blindly just go on social media and expect things to happen. You must have a clear vision of how you want to use social media and then a plan in place to make that goal a reality.


One way to gain more traction for your charity is to use social influencers. These are people that already have a large following on social media sites and they can help spread the message to their followers about your charity. They have a wide reach and are very popular individuals. Social media influencers can really help grow your charity online and get your presence on social media sites.

Great Content

To get noticed on social media sites, you’re going to have to have great content. To promote your charity, you should have an active social media presence and regularly post content on social media. In addition to posting your own content, you should repost other people’s content, comment on posts, and be active. By publishing great content and having a social media presence, you’re going to get noticed and this will help promote your charity. For example, you might develop a plan to post content on a weekly or monthly basis. You should stay consistent so that people know when to look out for your new content.

Active Member

There is nothing worse than someone on social media that has a dead presence on those sites. if you’re going to create a social media account for your charity, you should plan on using it and you should use it often. It makes no sense to just create your social media account but never use it. By being an active member, this is going to generate interest in your charity and bring more views and interest to your blog or website. 

The Right Audience

Before you start your social media presence, you should understand the audience that you’re trying to reach. Having a clear understanding of who you’re trying to reach through social media is going to make it easier for you to create content to reach those individuals. For example, if your charity is about animals, you’re not actually going to want to reach animal lovers through social media.


These are just some of the ways that you can craft the perfect social media strategy for your charity. The main goal is to reach new people so that they have a vested interest in your charity. Social media is a great tool for you to reach those individuals to help grow your charity to new levels.